Cosmoprof 2025 – Florin Continues to Lead on the Global Stage
For the 12th time, Florin proudly participated in one of the world’s largest and most influential beauty industry trade fairs, the Cosmoprof Worldwide Exhibition in
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Dermaflora 0% wins the Best Free From Products Award again
The Dermaflora family brand has won two awards in the best and most innovative Free From products competition.
This time, the For Him el stick and the Shower gel and shampoo 2in1 have won the award, thus the total number of Dermaflora products that have won the Mentes-M award rose to five.
Source: Store Insider
This year, Store Insider FMCG trade magazine and its publisher PPH Media organized the Quality Free From Products competition for the fourth time, with the awards ceremony taking place on 14 October.
In addition to composition, the jury examined the quality, texture, benefits and packaging of the applicant products, and the evaluation included a sensory test as well.
Of the applicant products in the 23 categories, 120 made it to the finals, of which 40 products were awarded the Mentes-M prize.
The 2021 competition brought the number of Mentes-M awards in the Dermaflora 0% range to five, namely:
- Dermaflora Natural Cosmetics Shower gel aloe vera
- Dermaflora Natural Cosmetics Deo stick aloe vera
- Dermaflora Natural Cosmetics Liquid soap aloe vera
- Dermaflora 0 % For Him Intensity Gel stick
- Dermaflora 0 % For Him Intensity Shower gel and shampoo 2in1
Source: Store Insider
The pandemic has not held back the demand for Free From products when choosing either foods or beauty care products.
Over the past year, the number of Free From products has continued to grow, more and more manufacturers are coming up with new developments.
Innovative production technologies, sustainability efforts and environmentally friendly packaging are becoming increasingly widespread.
The Mentes-M Award was created for the recognition of these products and to serve as a compass for consumers looking for such goods.
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