For the 10th time, Florin’s management and sales team participated in the world’s largest trade fair for the beauty industry in Bologna, Italy. Nearly 3,000 exhibitors and more than 250,000 visitors were present at the 54th Cosmoprof world exhibition this year.
Company manager Attila Barta said in connection with the exhibition that this year’s 4-day event was much more intense than in the past. Because this year there were no restrictions on entry, so visitors came from all over the world. “Nothing proves the interest in Florin better than the fact that we held an average of 60 mini-negotiations a day with the employees and managed to collect nearly 160 new contacts, all of whom could be our potential customers in the future,” emphasized Attila Barta.
Participation in the event gave Florin positive feedback that the products it produces can hold its own in the world. Particular interest was shown in the Dermaflora-free cosmetic product line, the SANA foot care products, or the newly introduced, economical cosmetic products in XXL packaging. In addition, it was a unique opportunity for the company to expand its network of contacts and learn about the latest trends in the market.
