Our company, Florin Ltd., a key player in the Hungarian cosmetics and household chemical industry, once again proved this spring that we are also an active and influential participant in international markets. At Beauty Istanbul 2025 – ranked among the top five global events in the cosmetics industry – our company was present once again, this time with a well-prepared and highly motivated five-member sales team, welcoming visitors from around the world at booth 8F20 of the Istanbul Congress Center.
The scale of the exhibition speaks for itself: nearly 1,200 exhibitors from 67 countries attracted almost 8,000 visitors from 167 nations, creating countless opportunities for networking and initiating business collaborations. The three days were particularly intense for us – we made nearly 60 new business contacts, the majority of which came from the Eastern European and Middle Eastern regions, where there has been growing interest in our product portfolio recently. This international attention further confirms that our strategy – continuous innovation, excellent value for money, and a reliable manufacturing base located in the heart of the European Union – is a compelling proposition in many global markets.
Such international appearances are not just exhibitions – they are strategic milestones in the life of an export-oriented manufacturer like us. However, there’s no time to rest: hardly had we returned from Istanbul when our focus shifted to the next major event. On May 20–21, 2025, we will once again take the international stage, this time in Amsterdam at the PLMA’s 2025 World of Private Label trade show. This event is the global hub for private label products, where thousands of professionals, buyers, and brand owners gather annually to discover new suppliers and products.
For us, PLMA represents a perfect opportunity to strengthen our position in the private label cosmetics and household chemicals market and to further expand our international presence. We place great emphasis on building relationships with partners who think long-term and appreciate stable, reliable manufacturing capacity, flexible product development, and a partner attitude committed to supporting fast market entry.