Florin Ltd., a Hungarian-owned company that has been a key player in the domestic cosmetics and chemical manufacturing industry for nearly seven decades, has once again been awarded the prestigious Superbrands title this year. Originating internationally but carrying significant prestige in Hungary as well, the award has been granted to our company for the second time since 2022, reaffirming our strong presence in the Hungarian brand market.
“For us, the Superbrands award is not only an honor but also a validation that Florin Ltd.’s long-term strategy – focusing on quality, innovation, and customer-centricity – truly works. We are proud that our efforts are appreciated not only by our partners and consumers but also by the professional jury,” said Attila Barta, CEO of Florin Ltd.
The Superbrands program was launched in the United Kingdom in 1995 and now operates in over 90 countries worldwide. In Hungary, the award has been granted since 2004 to the most recognized and trusted brands. The recipients are selected by an independent expert jury based on brand reputation, public awareness, market perception, innovation, and social responsibility. Receiving the award once again this year highlights the fact that our performance stands out not only in market terms but also from a professional standpoint.
The Superbrands award is given to those brands that have become not only well-known but also trusted in the eyes of both consumers and the industry. In the case of Florin, this success is due not only to the quality of our finished products but also to the professionalism of our entire production chain. At our 12,500-square-meter site in Szeged, production takes place across 30 packaging lines, enabling the weekly output of 1 million products. Last year, we completed a five-year comprehensive factory expansion project that began in 2020. The opening of our modern, automated warehouse, attended by Finance Minister Mihály Varga, not only enhanced our logistical efficiency but also actively contributed to our sustainable growth and competitiveness.
Our portfolio includes deodorants, creams, and gel-based products, as well as liquid, alcohol, and powder-based formulations — all of which meet the strictest international standards. Our modern production lines enable the manufacturing of a wide range of product types, including aerosol development, stick production, and liquid filling.
“More and more clients are approaching us with the intention of launching their own brands. We don’t just manufacture for them — we offer comprehensive solutions, from developing formulations to handling logistics. This holistic approach is what truly sets us apart,” added Attila Barta.
The award gives us fresh momentum to further expand our international partnerships while continuing to uphold the values of Hungarian manufacturing tradition.
