Based on the decision of the Professional Committee, Florin Zrt.’s family of professional and household disinfectants, Brado and BradoLife, won the MagyarBrands award for the second year in a row. Thus, they are once again considered Excellent Brands among the Top domestic consumer brands.
The Most Successful for the MagyarBrands program has been running for more than a decade among Hungarian-related brands. The thirteen elements of the MagyarBrands program are as follows: to direct the attention of customers and an innovative world to the products and services of the most successful Hungarian consumer, business, and innovative brands.
Born in Hungary and Hungarians participated in its creation and foundation, the program evaluates only such Hungarian brands. A key component of the MagyarBrands 2022 vision is to: “Enhances the excellent performance of domestic brands, thereby positively distinguishing them from their competitors.”
The recognition is also important to us because some of the customers pay attention to them. During their choices, they prefer products awarded with such an award, because they represent a guarantee for them – said Attila Barta, the company manager of Florin Zrt., in connection with winning the award.
The Program’s selection process is extremely complex: a brand can receive this recognition based on a multi-faceted examination of financial data and the unanimous value judgment of consumers and experts. The prize is awarded based on quantifiable criteria, supplemented by the decision of a voluntary, independent committee of experts. Based on scoring, the list of awardees is finally created in three basic categories.
