Capacity building to serve the needs of the future

Capacity building to serve the needs of the future

 

Florin increased it’s capacity 

The Szeged-based household cleaning and sanitizer producing company reached a 6,5 billion HUF revenue in 2020, from which 4 billion came from selling sanitizers. To satisfy the increasing needs, it was vital to carry out capacity building measures aided by the Magyar Multi Program. The current investment of 2,5 billion HUF is to come true within the framework of Egészségipari Támogatási Program.

Before the pandemic Florin Zrt. was already producing antiviral sanitizers, however the capacity needed to be tripled as the virus emerged, which meant the production of 165,000 liters of Brado hand sanitizers and surface disinfectants a day in 3 shifts.

Thanks to a new investment that started this year, the company will quickly and easily be able to produce a wide range of sanitizers, in addition to new types of products.

Barta Attila noted that according to the plans the company will reach a 10 billion HUF revenue in 3 years, half of which would be made up of export of goods.

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Barta Attila gave an interview to Beol.hu

Barta Attila gave an interview to Beol.hu

Barta Attila has been working day and night since the beginning of the pandemic as Florin Zrt. in Szeged turned into the principal producer of sanitizers in Hungary. He mentioned that he spent his early years in Dévaványa with his two brothers, and that his parents still live there. He has lived in Budapest and Kecskemét too, but in the end he settled down in Szeged, where he bought the factory.

„My parents worked in trade as well, maybe that is where my ambitions come from” he explained.

His grandfather tried to convince him to pursue a career in healthcare, however it turned out really soon that working in a hospital seemed too monotonic for him, while ambulance service fit his changing, always on the move lifestyle much better. His trading career began while working a part-time job as a vendor, which position he found far more lucrative.

’The first product I sold was a car air freshener that was followed by household cleaning, cosmetic and body care products. I entered into partnership with a company in Kecskemét, and in the end of 2011 we decided to bring the bankrupt Florin Zrt. back to life.’ he added.

Sanitizer production took the lead in 2014, and by 2019 factory building plans were set. The appearance of coronavirus made it clear that Florin Zrt. is the only sanitizer producer to possess a notable capacity in the country.

„The Brado brand became our main product, which has several types that can be used either in healthcare or in households. Within the framework of a 2,5 billion investment, today we are working to ensure that there should be no lack of sanitizer products in Hungary ever again.”

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The results of Florin are globally outstanding

Mandiner: The results of Florin are globally outstanding

4The Makronóm.Mandiner conducted an extensive interview with Barta Attila, owner-manager of Florin Zrt., on the period of the pandemic. The chemical company of grave importance built up a new production facility in just 6 weeks, the flacons were delivered by an automotive plastic producer company, furthermore Florin still maintained the main aim that its products should be available for everyone.

In 2020, under the Magyar Multi Program, the company gained a 716 billion HUF sponsorship. Within the framework of the investment, in addition to a new production facility, mixer tanks and three filing lines were purchased.

„The effects of the pandemic could already be seen in January as people were buying more and more hand sanitizers. By the beginning of March we were not able to satisfy the needs, we answered 300-400 phone calls a day. It was essential to lay down priorities.”

After recruiting, third and Saturday shifts were put into effect along with the revision of the plans of the new production hall in order for the whole plant to be suitable for sanitizer production.

„In just 6 weeks we built up a factory from scratch, at the same time we faced packaging material supply problems. We had to find new partners, switch from pumps to push-pull caps.”

During the pandemic situation the company could have sold their disinfectants abroad for multiples of their market value, but Florin did not even take this into consideration. In the course of the 99 day lockdown, 4 billion sanitizers were sold in affordable price, meaning almost every household possessed one item at least.

„The main goal is to extend capacity to a measure we are able to satisfy all the needs for sanitizers, yet not to forget about the development of our own brands.”

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A jövő igényeit szolgálja majd ki a kapacitásbővítés

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A 2400 négyzetméter alapterületű kétszintes csarnok alkalmas lesz fertőtlenítőpor, fertőtlenítőkendő és csomagolóanyagok gyártására is. A hamarosan befejeződő beruházásról és a Florin tavalyi évéről írt a Világgazdaság.

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