Florin, which is 65 years old this year and was awarded the Business Superbrands award, took part in the IAW-Messe – Internationale Aktionswaren- und Importmesse world exhibition among 260 exhibitors from 22 countries in Cologne, Germany, as part of its international expansion.
The goal of the sales team was to search for new partners and markets on the continent for the household, chemical and cosmetic products made in Florin’s 21st-century factory in Szeged by appearing at the prestigious foreign trade exhibition of retail products, now held for the 33rd time.
Visitors to the exhibition were given the opportunity to increase their offer with reasonably priced products, and already thinking about the Christmas period, they can expand their inventory.
For Florin, the event was also outstanding because we contacted more than 25 new potential partners during the 3-day event, who confirmed to us on the spot that there is no contradiction between sustainability and low prices.
