The Szeged-based Florin Zrt. won the Business Superbrands award for the first time this year. The expert committee chose the company as one of the most outstanding companies in the country. For the Hungarian market-leading household chemical company with 65 years of history and experience, the professional recognition indicates that their products have a place not only in the domestic but also in the global market.
Only brands and manufacturers that produce high and reliable quality can win recognition. All of this is particularly important for the Szeged-based company, which is celebrating its 65th anniversary this year because the company was evaluated on a professional basis. The Superbrands Program, which operates in more than 90 countries around the world, and the Business Superbrands Program, which awards the most successful business brands, have been present in Hungary for about a decade and a half. The qualification process follows the same principles in all countries: the awardees are selected by a multi-stage research process, and then a 20-member independent committee decides on the brands each year.
“Keeping social expectations in mind, we constantly strive to be present on the market with excellent products, with the highest quality and the most environmentally conscious solutions. It is a special pleasure for us that these efforts are reflected not only by consumers but also by the award of a professional jury. This is certainly good feedback for us regarding the operation of our company and our previously defined development plans,” said Attila Barta, the managing director of Florin Zrt.
The company’s production dynamics speak volumes. About 750,000 products are produced per week, with the help of more than a hundred employees. Over the past year, the company’s portfolio has been expanded with eighty new products, and the company has been able to continuously increase the number of its trading partners. The factory building in Szeged, which had been handed over in March of this year, played a role in this, where not only the production of disinfectants is carried out, but also the production of bottles suitable for their storage. Thanks to the development, completely new disinfectant products began to be produced. In this way, they not only maintain but also build their business every day, meeting the needs of customers.
